Nors promotes roadshow in Namibia to reinforce the launch of the global brand

Press release

January 2025

Nors promotes roadshow in Namibia

to reinforce the launch of the global brand

Namibia – 27th January 2025: In order to reinforce the strategy of a single brand and to boost its differentiated offer globally, Nors has started a plan of roadshows in the various geographies in which it is present, including Namibia.

Highlighting the importance of this market for the organisation’s legacy, this roadshow is taking place as part of Nors’ rebranding process and transformation journey, which has taken on a unique, transversal and global dimension, and is now designated as a single brand in all the geographies where it is present.

This new strategy and brand architecture will boost Nors’ differentiated offer globally, which in 2024 recorded an estimated turnover of 22.3 million euros (444 million Namibian dollars) and delivered 149 high-end lorries in Namibia, having helped to contribute, in recent years, to the development of the construction sector and to taking life and business further in this country. In 2024 Nors also celebrated 20 years of activity in Namibia.

The Nors rebranding process included the previously known Auto Sueco Namibia, the exclusive representative of lorries and buses of the Volvo and UD Trucks brands in the country. In addition, Nors also represents brands such as Vesper Energy Solutions and SDLG.

Positioning itself as a strategic market for Nors since 2004, the activity in Namibia has been driven by the ability to provide high-quality solutions, adapted to the specific needs of this market and which add value for its customers.

Employing more than 50 collaborators, the global roadshow in Namibia reaffirms Nors’ commitment to the sustainable and innovative development of this market.

For Júlio Rodrigues, Chief Corporate Officer of the Nors Group, “Namibia is a strategic market and a partner for the development of our business not only on the African continent, but also in the global context. Based on the quality of our service and the sustainable solutions we offer, we believe we can continue to contribute to the development and growth of the country’s economy.”

The We Are One roadshow will tour the different countries in which Nors is present, reinforcing the purpose of “Improving life and business through a service and equipment of reference, creating continuous value for all” and based on the values of Legacy, Humanism, Ambition, Agility and Integrity.

About Nors

Driven by progress and building on a legacy of more than 90 years, Nors adapts to market needs and transforms itself to elevate life and business through reference services and equipment.

Now with a single brand, Nors operates globally in five business areas: Trucks and Buses, Construction Equipment, Agro, Aftermarket and Ventures.

Thanks to the strategic change, it offers a diversified portfolio and integrated services, maintaining close and trusting relationships between partners, customers and the market.

The Nors brand is present in seven countries and represents the main manufacturer brands in the business areas in which it operates, offering services, solutions and equipment to make everything work better, every day.

About Nors in Namibia

In Namibia, Nors operates in the Trucks and Buses and Construction Equipment segments, offering a diverse portfolio of services. Formerly known as Auto Sueco Namibia, Nors is the exclusive representative of Volvo trucks and buses in Namibia, where it also distributes Vesper Energy Solutions own-brand generator sets, as well as UD Trucks and SDLG. Headquartered in Windhoek and with additional facilities in Walvis Bay and Keetmanshoop, Nors ensures widespread service coverage across Namibia and emphasizes customer support through 24/7 assistance, dedicated workshops, and tailored solutions that enhance vehicle and equipment performance, ensuring reliability and sustainability in operations.