Authentic Marketing

  In a recent discussion, digital marketing and brand specialist Scharlarco Visagie unpacked the dynamics shaping influencer marketing today. According to Visagie, many brands continue to work with familiar influencers because “if it’s not broken, why fix it?” He explained that the recycling of influencers happens because companies want to leverage proven engagement and audiences. Visagie pointed out that the cycle is also driven by influencers themselves, who tend to […]