Building Loyalty: The Art of Personalised Brand Experiences and Advocacy (By Tushar Vaishnavi)
By Tushar Vaishnavi, Strategic Planning Director, Canon Central&North Africa (www.Canon-CNA.com). The winds of change have swept across the African consumer landscape over the past decade, reshaping shopping habits and behaviours, particularly among our vibrant younger generations. Coupled with technological advancements and a shifting consumer-brand dynamic, this presents unique challenges – and opportunities – for businesses, retailers, and the marketing industry on the African continent. While businesses find themselves under immense pressure […]