Namibians Spend N$151 Million on Streaming Services, Netflix Leads

Namibians have spent a total of N$151 million on video downloads and streaming services, with Netflix emerging as the most popular platform, followed by Apple TV and Amazon Prime Video. The growth in streaming service usage is attributed to the convenience, flexibility, and ad-free content these platforms offer. According to the Bank of Namibia’s recent discussion note, the value of video downloads and streaming has surged from N$62 million in 2020 to N$151 million in 2023. The note also highlighted that video streaming now accounts for 25% of digital purchases by Namibians.