Canon Central North Africa appoints Tushar Vashnavi as the new Business-to-Business (B2B) Business Unit Director

Canon Central and North Africa (CCNA) (www.Canon-CNA.com) announces the appointment of Tushar Vashnavi as Business Unit Director, Business-to-Business (B2B), effective immediately.

 In his new role, Tushar will lead Canon’s Integrated Printing Solutions Group across the region, focusing on strengthening business execution, deepening distributor and partner engagement, and expanding the delivery of value-driven printing, document, and workflow solutions. His leadership aligns with Canon Central and North Africa’s strategic focus on Innovation, Customer, and Employee Experience (ICE) to support sustainable growth.

Tushar brings more than 14 years of experience within Canon, supported by a strong background in industrial and B2B environments. His career progression across product management, sales leadership, trade business, strategic planning, and enterprise transformation has given him a comprehensive understanding of Canon’s portfolio, commercial models, and partner ecosystem, positioning him well to lead the B2B business with both strategic and operational depth.

Commenting on the appointment, Somesh Adukia, Managing Director, Canon Central and North Africa, said: “Tushar’s appointment reflects our focus on leadership continuity and execution excellence within our B2B business. His regional insight and cross-functional expertise position him well to further strengthen our integrated printing solutions portfolio and partner ecosystem.”

Speaking on his appointment, Tushar Vashnavi said: “I am honoured to take on this role and grateful for the trust placed in me. I look forward to working closely with our partners and teams to expand our integrated printing solutions and drive sustainable growth across the region.”

Tushar’s appointment reinforces Canon Central and North Africa’s commitment to customer proximity, service-led value creation, and the continued evolution of its integrated printing solutions across Africa.

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group – PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa: 
Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon’s business within the Africa region – by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://apo-opa.co/49CUiwS) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: www.Canon-CNA.com