insert_link APO International Building Loyalty: The Art of Personalised Brand Experiences and Advocacy (By Tushar Vaishnavi) By Tushar Vaishnavi, Strategic Planning Director, Canon Central&North Africa (www.Canon-CNA.com). The winds of change have swept across the African consumer landscape over the past decade, reshaping shopping habits and behaviours, particularly among our vibrant younger generations. Coupled with technological advancements and a shifting consumer-brand dynamic, this presents unique challenges – and opportunities – for businesses, retailers, and the marketing industry on the African continent. While businesses find themselves under immense pressure […] todayNovember 8, 2023
insert_link APO International Switzerland conducts first political consultations with Kenya One year after the agreement to hold regular political talks in future, the head of the FDFA's Africa Division, Ambassador Philipp Stalder, travelled to Nairobi for political consultations. Talks revolved around bilateral issues, economic and trade relations, Switzerland's role in the UN Security Council and climate change. The East African country is a key partner for Switzerland on account of its importance for the political stability of the region and […] todayNovember 8, 2023
insert_link APO International Sudan war turning ‘homes into cemeteries’: United Nations High Commissioner for Refugees (UNHCR) The war between rival militaries in Sudan is growing in scope and brutality, having driven almost six million people from their homes since it erupted in April and worsening an already complex humanitarian emergency, the UN refugee agency (UNHCR) warned on Tuesday. “The war that erupted without warning turned previously peaceful Sudanese homes into cemeteries,” said Dominique Hyde, Director of External Relations at UNHCR. She visited the country last week, and witnessed a […] todayNovember 8, 2023 2