adidas Helping to Level the Playing Field for Next Generation of Athletes Through Partnership with Boys & Girls Clubs of America

adidas Helping to Level the Playing Field for Next Generation of Athletes Through Partnership with Boys & Girls Clubs of America

Building upon an existing three-year relationship with Boys & Girls Clubs of America, adidas announced today a formal two-year agreement with the nation's largest youth development organization as part of both parties’ efforts to spread the joy of sport to kids and teens in all communities across the nation. By coming together to help drive substantive, long-lasting impact, the partnership will serve as a reminder that through sport, […]

February 14, 2024 11

Sport

Paris 2024: the Olympic and Paralympic medals have been revealed

In a few short months, the next Olympic Games will begin and the athletes now know the reward they will receive if they make it onto the podium. On Thursday 8 February, the Olympic and Paralympic medals were unveiled. And, whether they are gold, silver or bronze, they will all contain a very special piece of metal that was once part of the Eiffel Tower. The secret behind […]

February 14, 2024 19

Sport

England recall Wood for third Test against India

England on Wednesday brought fast bowler Mark Wood into their playing XI for the third Test against India, opting to go with two seamers for the first time in the series. Wood regained his place in the squad after England decided to change the three-spinners-and-one-seamer combination they have used so far in the five-match series, currently tied 1-1. Wood, 34, played as the solitary seamer in the first Test […]

February 14, 2024 3

Sport

Fit-again Jadeja says India won’t change approach against ‘Bazball’

India spinner Ravindra Jadeja on Wednesday announced himself fit for the third Test against England and said he planned to keep his bowling "simple" against the opposition's attacking mindset. The left-handed all-rounder missed the second of the series' five Tests due to a hamstring injury but will be available at Rajkot from Thursday with the series level at 1-1. England won the opener before India bounced back with a […]

February 14, 2024 4

Sport

NFL reports lobbying spending increase ahead of Super Bowl LVII

A general view of the Vince Lombardi Trophy with the San Francisco 49ers and Kansas City Chiefs helmets before a press conference ahead of Super Bowl LVIII at Allegiant Stadium on Feb. 5, 2024 in Las Vegas, N.V. (Photo by Perry Knotts/Getty Images) By Joanne Haner As the National Football League prepares for the Super Bowl LVIII, year-end reports show that the league continues to lead the recreation and live entertainment industry […]

February 14, 2024 8

Africa

Kelvin Kiptum: the Kenyan runner who redefined what it takes to win marathons

By Wycliffe W. Njororai Simiyu, Stephen F. Austin State University Kenyan athletics has lost Kelvin Kiptum, the marathon world record holder who was destined to be the first person to run the race in under two hours. The runner, aged only 24, died on 10 February in a car accident that also claimed his coach Gervais Hakizimana, 37, from Rwanda. The accident occurred near one of the high-altitude […]

February 14, 2024 23

Sport

Rebels cash woes affecting Super Rugby preparations: Leota

Melbourne Rebels captain Rob Leota said Wednesday that the financial uncertainty around the club was a distraction ahead of the Super Rugby season but pledged his team would "keep rolling". The debt-laden Rebels went into voluntary administration last month and Rugby Australia said it would work to ensure both Melbourne's men's and women's teams would be able to field sides in 2024. However the future of the Rebels could […]

February 14, 2024 5

Africa

African football won the 34th Afcon, with Côte d’Ivoire a close second

By Chuka Onwumechili, Howard University The 34th Africa Cup of Nations (Afcon) came to an end in Côte d'Ivoire with millions of viewers around the world shouting at TV screens, and an astonishing performance by Côte d'Ivoire both on the field as champions and off it as hosts. The west African country beat Nigeria 2-1 in the final but the good news was bigger than the match. […]

February 14, 2024 5

Sport

adidas Unites Its Biggest Icons to Help Disarm Negative Pressure in Sport Through New Global Brand Campaign

adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport. The new global brand campaign is driven by feedback and insights from consumers around the world that for many people, negative pressure can affect their enjoyment of sport. To help address this over the course […]

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