Fresh FM embodies the pulse of our thriving, educated, youthful nation, seeking progress, identity, and a promising future. Catering to an up-and-coming generation of leaders in business, politics, and society, our listeners possess the drive and disposable income to create their desired lifestyle. The meticulously curated playlist features the most popular R&B, Afro, and Urban AC tunes, emphasizing local and African artists, in a global context.