insert_link Sport adidas Unites Its Biggest Icons to Help Disarm Negative Pressure in Sport Through New Global Brand Campaign adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport. The new global brand campaign is driven by feedback and insights from consumers around the world that for many people, negative pressure can affect their enjoyment of sport. To help address this over the course […] todayFebruary 14, 2024 60
insert_link Entertainment adidas arrives on Roblox adidas has launched the iconic three-stripes brand on Roblox, a global, immersive platform for communication and connection. The experience kicks off with pop-up stores, carrying officially licensed digital clothing and bespoke outfits for the platform (UGC). These digital wearables and accessories will begin appearing across a range of Roblox experiences, fusing physical and virtual realms to bring adidas’ famous designs to a new generation of digital trendsetters and innovators. Roblox […] todayDecember 12, 2023 16
insert_link Science & Technology Adidas celebrates the love of Football with ‘FUSSBALLLIEBE’ − the Official Match Ball for UEFA EURO 2024™ The FUSSBALLLIEBE Official Match Ball will be used throughout the UEFA EURO 2024TM tournament in Germany The ball’s design is inspired by the joy of football and the energy of the tournament, and has been engineered with improved deboss grooves for greater precision in play This is the first Official Match Ball produced for the UEFA European Football ChampionshipTM tournament that incorporates adidas Connected Ball Technology, enabling match officials to make accurate […] todayNovember 16, 2023 89
