insert_link Africa Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men By Jordanna Matlon, American University Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most consumers in one country). The Irish brand’s success on the continent is regarded as a trailblazing business model. And that has a lot to do with their advertising campaigns over the years. Award-winning sociologist Jordanna Matlon recently published a research paper that analyses […] todaySeptember 23, 2024 13
insert_link Local Hileni Amadhila joins Old Mutual Namibia as Senior Public Relations, Stakeholder, and Communications Consultant Old Mutual Namibia is pleased to announce the appointment of Hileni Amadhila as the new Senior Public Relations, Stakeholder, and Communications Consultant within the Group Marketing, Public Affairs, and Sustainability team. Hileni brings over 11 years of extensive experience in strategic marketing and communication to her new role at Old Mutual Namibia. With a proven track record in leading external and internal communication, PR, advertising, and brand management, […] todayJune 6, 2024 56
insert_link Lifestyle In a future with more ‘mind reading,’ thanks to neurotech, we may need to rethink freedom of thought Our minds are buffeted by all kinds of influences, though some seem more menacing than others. wenjin chen/DigitalVision Vectoria via Getty Images Parker Crutchfield, Western Michigan University Socrates, the ancient Greek philosopher, never wrote things down. He warned that writing undermines memory – that it is nothing but a reminder of some previous thought. Compared to people who discuss and debate, readers “will be hearers of many things and will […] todayApril 10, 2024 17