insert_link Africa Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men By Jordanna Matlon, American University Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most consumers in one country). The Irish brand’s success on the continent is regarded as a trailblazing business model. And that has a lot to do with their advertising campaigns over the years. Award-winning sociologist Jordanna Matlon recently published a research paper that analyses […] today23 September, 2024
insert_link Namibia Environment Ministry Namibia reports strong increase in tourist arrivals in 2023 The Ministry of Environment, Forestry and Tourism has released the Annual Tourist Statistics Report for 2023, highlighting a significant rise in tourist arrivals in Namibia. Notably, the African market emerged as the leading contributor, accounting for 71.8% of total arrivals. During the report's launch, Environment Minister Pohamba Shifeta acknowledged ongoing challenges faced by the tourism industry, including global economic conditions, climate change, and security concerns. He emphasized the need to […] today15 July, 2024
insert_link Africa Somalia’s rekindled aviation industry By Conrad Onyango, via bird story agency The recent opening of Somalia’s first plane maintenance, repair and overhaul (MRO) facility is the latest indicator of the country’s efforts to revive a civil aviation industry that collapsed more than 30 years ago. Christened the Blue Hangar, the facility in Mogadishu is a key step towards an independent industry, according to local officials, as it offers local flight maintenance capabilities. […] today6 February, 2024
