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Brand Finance

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Africa

Economic reforms propel Ethiopia to world’s third fastest growing nation brand status

    By Conrad Onyango, bird story agency   Ongoing economic reforms that are also seeing Ethiopia opening up its traditionally closed sectors to private investment are helping to lift the country’s image, globally, according to a new report. UK-based Consultancy, Brand Finance in its Global Soft Power Index 2024 ranked Ethiopia the third fastest-growing nation brand in the world. In the ranking of the most valuable nations, Ethiopia’s brand […]

todayMarch 13, 2024 7

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