consumer behavior

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Africa

How do people choose what food to buy? Answers depend on what you ask – so we built a research tool for African countries

People buying and selling food at a farmers’ market in Chad’s capital city, N'Djamena. Issouf Sanogo/AFP     By Nomzamo N. Dlamini, University of Pretoria   You’re in a shop or market and you’re buying food for the next day. How do you choose what to buy? Does it depend on how much you can spend, on what’s the healthiest, the most attractively packaged? Understanding this is an important part of […]

today20 August, 2024

Africa

Kenya’s Evolving Credit Landscape Highlights Drive for Financial Inclusion

      Kenya’s economic landscape showcased remarkable resilience in the latter part of 2023, with gross domestic product (GDP) growth coming in at 5.9% in the third quarter of 2023, compared to 4.3% in the corresponding quarter of 2022. Against this backdrop, TransUnion Kenya’s latest Q4 2023 Kenya Credit Industry Insights Report showed a state of flux in the credit market, shaped by macroeconomic shifts, consumer behaviour changes and technological advancements. […]

today15 May, 2024