insert_link Africa Coca-Cola in Africa: a long history full of unexpected twists and turns By Sara Byala, University of Pennsylvania A new book called Bottled: How Coca-Cola Became African tells the story of how the world’s most famous carbonated drink conquered the continent. It’s a tale of marketing gumption and high politics and is the product of years of research by critical writing lecturer Sara Byala, who researches histories of heritage, sustainability and the ways in which capitalist systems intersect with social and […] todayJanuary 12, 2024 14