digital marketing

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Interview Transcripts

INTERVIEW: Navigating Influencer Marketing: Insights from Scharlarco Visagie

  In a recent discussion, digital marketing and brand specialist Scharlarco Visagie unpacked the dynamics shaping influencer marketing today. According to Visagie, many brands continue to work with familiar influencers because “if it’s not broken, why fix it?” He explained that the recycling of influencers happens because companies want to leverage proven engagement and audiences. Visagie pointed out that the cycle is also driven by influencers themselves, who tend to […]

today2 July, 2025

Local

Empowering Women Micro-Entrepreneurs through Digital Literacy: HP-GSB Completes Successful Training Programme

  Last week, the Harold Pupkewitz Graduate School of Business (HP-GSB), in partnership with the Ministry of Gender Equality, Poverty Eradication, and Social Welfare (MGEPESW), successfully concluded a four-day Digital Literacy Training Programme for women micro-entrepreneurs. The training, held in the Khomas Region, is part of the EntreprenHer Programme, an initiative focused on fostering the growth of women-owned businesses through essential skills development. The programme is a component of Phase […]

today12 November, 2024

Local

Bank Windhoek, City of Windhoek celebrate MSME Day with entrepreneurs

        Celebrated annually on 27 June is Micro, Small and Medium Enterprises (MSME) Day, designated by the United Nations to highlight the potential of micro, small and medium-sized enterprises to transform economies, foster job creation and promote equitable economic growth. Bank Windhoek’s Head of SME, Financial and Data Analytics, Bianca Janse Van Vuuren, highlighted that SMEs are the backbone of Namibia’s economy, driving innovation, creating jobs, and […]

today26 June, 2024

Africa

A tech hub for young women in Mombasa offers entry into the world of IT to girls and young women from all walks of life, whatever their background.

  It's quiet at Pwani Teknowgalz, a tech training centre located in the Kenyan coastal city of Mombasa. A handful of young women are engrossed in activities on their laptops. By rights, Latifa Noor, 25-year-old software developer, should not be here. ”My journey before all this before becoming a software developer, started way back in highschool. A group of women came to our school with a project called STEM (Science, […]

today16 January, 2024