electoral communication

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South Africa

Social media drives South Africa’s voter engagement

  South Africa, 15 July 2025 – Social media delivered unprecedented reach during the 2024 general elections, Electoral Commission of South Africa CEO Sy Mamabolo confirmed to Parliament's Home Affairs Committee. The IEC’s messaging campaign, which leveraged both organic and paid ads across platforms like Facebook, amassed over 203 million impressions and was further supported by SMS blasts, “Please Call Me” alerts, and live chat on the IEC website to assist voters […]

today16 July, 2025