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Global Expansion

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Africa

A booming fitness culture in Africa is attracting global players

      By Bonface Orucho, bird story agency   The African debut of popular global workout competition, the “World Series of Fitness Racing” in 2024 is the latest testament to an unfolding fitness culture revolution on the continent. Hyrox, through its African subsidiary, Hyrox Africa, is set to host an event at the Cape Town Convention Centre in South Africa on September 21st. The Hyrox challenge involves eight 'functional' […]

todayMay 14, 2024 14

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