Understanding the dynamics of brand value

By Bank Windhoek’s Executive Officer of Marketing and Corporate Communication, Jacquiline Pack. In contemporary consumer culture, brands are omnipresent. We cannot escape their profound influence and call to interact with them. We have complex mosaic theories explaining the power of brands for the companies that own them, the consumers who purchase and consume them, and the mark they leave on society. Ultimately, brand value is a […]

June 5, 2024 28

World

Mattel’s new athlete Barbies might seem like a win for feminists and young girls – but they’re not

By Lauren Gurrieri, RMIT University and Suzie Gibson, Charles Sturt University Mattel released a new range of Barbie dolls this week honouring nine trailblazing women in sport. The recognised athletes include Matildas soccer star Mary Fowler, tennis champion Venus Williams and seven other record-breaking and world champion sports stars from across the globe. Mattel’s Krista Berger said the brand wishes to acknowledge “the impact […]

May 31, 2024 36

Namibia

Diamond industry growing, despite new industry players

https://youtu.be/F8LsNudVJcY By Josia Shigwedha, via News on One With emerging industries in the energy sector such as oil and gas, the diamond industry’s position as a key contributor towards the growth of the sector and economy could be at stake. But this may not be the case as the Namibia Diamond Trading Company (NDTC) Chief Executive Officer, Brent Eiseb, stated that the intake of the precious gemstones for […]

April 24, 2024 25

Business / Economics

Eises not happy about teachers’ ‘side hustles’

The Ministry of Education, Arts and Culture (MoEAC) director in the Oshikoto Region, Aletta Eises is concerned about the rising trend of teachers conducting their personal business during school hours. Eises during the Oshikoto regional life skills workshop in Omuthiya on Monday said that in most cases, teachers spend school time on their social media platforms marketing their side hustles. She said teachers have minimal time for investing […]

March 18, 2024 9

Business / Economics

The Alexforbes Lead Story – 1 February

David speaks to Ulrich Hansen from WinWin Namibia about their marketing campaign for Namport and how recent developments in the shipping industry will impact both them and their client going forward. https://iono.fm/e/1401496

February 2, 2024 16

Africa

Coca-Cola in Africa: a long history full of unexpected twists and turns

By Sara Byala, University of Pennsylvania A new book called Bottled: How Coca-Cola Became African tells the story of how the world’s most famous carbonated drink conquered the continent. It’s a tale of marketing gumption and high politics and is the product of years of research by critical writing lecturer Sara Byala, who researches histories of heritage, sustainability and the ways in which capitalist systems intersect with social and […]

January 12, 2024 14