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    Omanyano ovanhu koikundaneki yomalungula kashili paveta, Commisiner Sakaria takunghilile Veronika Haulenga

Marketing Strategies

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Africa

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

    By Jordanna Matlon, American University   Africa is the world’s largest market for Guinness beer (and Nigeria is second only to Britain for the most consumers in one country). The Irish brand’s success on the continent is regarded as a trailblazing business model. And that has a lot to do with their advertising campaigns over the years. Award-winning sociologist Jordanna Matlon recently published a research paper that analyses […]

todaySeptember 23, 2024 13

Otilie Sabatha
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Local

Bank Windhoek appoints Sabatha as its Head of Brand Marketing

On Wednesday, 22 November 2023, Bank Windhoek’s Executive Officer of Marketing and Corporate Communication Services, Jacquiline Pack, announced the appointment of Otilie Sabatha as Bank Windhoek’s Head of Brand Marketing, effective 1 October 2023. “Sabatha is a quality-oriented brand and strategy professional with vast experience in brand marketing,” said Pack. As Bank Windhoek’s Head of Brand Marketing, Sabatha will oversee, maintain and manage the Bank's brand reputation by leading a […]

todayNovember 23, 2023 35

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