insert_link Local Collaboration between PR practitioners and journalists vital contribution to Media landscape In the vibrant ecosystem of media and communications, the synergy between journalism and public relations (PR) professionals is not just beneficial but essential for the heartbeat of our daily news. This partnership, often unseen but always impactful, serves as the backbone of informed storytelling and journalistic excellence. Contrary to the dated view of PR as a shadowy counterpart to journalism as mere spin doctors, current insights reveal a […] todayApril 11, 2024 18