insert_link Sport adidas Unites Its Biggest Icons to Help Disarm Negative Pressure in Sport Through New Global Brand Campaign adidas unites its biggest sporting icons from across the world in its latest campaign, to create a positive rallying cry to help everyday athletes believe they can overcome pressure and achieve their possibilities in sport. The new global brand campaign is driven by feedback and insights from consumers around the world that for many people, negative pressure can affect their enjoyment of sport. To help address this over the course […] todayFebruary 14, 2024 66