return on investment (ROI)

      By Bank Windhoek’s Executive Officer of Marketing and Corporate Communication, Jacquiline Pack.   In contemporary consumer culture, brands are omnipresent. We cannot escape their profound influence and call to interact with them. We have complex mosaic theories explaining the power of brands for the companies that own them, the consumers who purchase and consume them, and the mark they leave on society. Ultimately, brand value is a […]